Joost Hurenkamp is a Senior Project Manager NPD at Holland Colours. With a PhD in Organic Chemistry and over 15 years of expertise in polymer innovation, he combines scientific expertise with practical execution to deliver sustainable solutions. He has led multiple end-to-end NPD projects, driving innovation in PET packaging and recycling technologies that support a circular economy. Throughout his career, Joost has played a pivotal role in developing sustainable colorants and functional additives that enhance recyclability, product performance and regulatory compliance.