Mr. Logan is leading the company’s efforts to create a harmonized industry solution for the automatic identification of plastics and other waste, through a form of technology generically referred to as digital watermarking. By giving each waste object its own unique identity that can be discovered by sortation equipment, industry will achieve increased quality and quantity of yields of recyclates to meet the sustainability targets of manufacturers, dual system and facility operators, and government agencies. And, as importantly, to enable consumers to engage with packaging objects through their smartphones to be directed to proper disposal even based on their location or waste service provider.