Hotel Booking
Register now !
Register now !
Hotel Booking
  • Avenue de Broqueville 12, 1150 Brussels, Belgium
  • +32 (0) 2 315 24 88
  • info@petcoreeuropeannualconference.org
  • www.petcore-europe.org

Surbhi Jore

ASM Global

Surbhi Jore is a globally recognized circular economy specialist and sustainability innovator based in Singapore, with deep expertise in traceability, digital MRV, and climate-aligned supply chains.

As the Founder and CEO of ASM Global, she has spearheaded the development of one of the world’s most advanced and resilient digital chain-of-custody platforms—a system now deployed across circular supply chains, enabling high-integrity traceability, compliance confidence, and real-time verification at scale.

Surbhi holds a Master’s degree in Environmental Engineering and brings extensive on-ground experience working with governments, global corporations, and multilateral agencies before founding ASM Global. Today, with operations in 25+ countries, she empowers organizations to achieve deep transparency, operational excellence, and access to climate-aligned investment through rigorous, data-driven digital infrastructure.

Known for her work in digital product passports, circular business models, and next-generation material traceability, Surbhi is widely regarded as a leading voice shaping the future of global circularity systems.

How to enter the event

 

  1. Click on the link that will be sent on the day of the conference

  2. It is recommended that you use Chrome web browser.

  3. Select an attendee ticket and click “join event”.

  4. You will be redirected to a sign-up page. Please create an account with the email address you have registered with and click sign-up. If you already have a Hopin account, please log in with your details.

  5. You have now entered the conference. On the left side of your screen, you will see different tabs:

Reception

is where you can find all the information about the conference (agenda, bio of speakers, schedule with timings etc.)

Stage

is where the main speeches and the panel discussion will happen.

Networking

for a better connection, we recommend you close any video call softwares of websites. During the breaks, you have the possibility to connect with other participants. You can do so in two ways:

Click on the Networking tab and you will be connected automatically with a fellow event participant who also wants to network.

Look for the person you want to connect with on the attendee list (this list can be found by clicking on "people" on the right side of your screen) click on the name of the person you would like to talk to and invite him/her for a video call.

How to ask a question to the panelists

Write your question on the event chat, the moderator will have it in front of her/him and will pick relevant questions to ask the speakers.